Thursday, April 24, 2014

Wonder Rocket


Today I want to share one of my favorite Mori girl brands, Wonder Rocket.  They are one of the most popular brands for Mori girl fashion, and have several locations in Tokyo, including Harajuku.  As you delve more into the style, you will start to notice that there are a wide variety of looks within the style.  And that is the essence of Mori girl really--embracing the freedom to express yourself and wear what you like, regardless of mainstream fashion trends.

While there is no one way to be a Mori girl, there are definitely identifiable subsets of the style.  Wonder Rocket, in my opinion, falls into the "cute" category.  The look is very playful and full of youthful innocence.  I've never been to one of their physical stores, but that's on my list for next time I visit Japan  I love to browse the "staff snap" section, where they showcase what the shop staff is wearing.  Here are some of my current favorites:
It's nice to see some color in a Mori girl coord.  I think the earthy green works very well within the style.
I love the cardigan tunic with the long eyelet ruffle.  I think this would be very versatile in a lot of coordinates.  It helps to pull off the layered look without losing waist definition or being overly bulky.
Can you tell I love that green skirt?

How to order? 
The only downside to Wonder Rocket, if you're outside of Japan, is that they don't ship internationally.  To order from their online store, you will have to use a deputy service that will purchase the goods for you in Japan, and then ship them to you.  They generally charge a commission, and you will have to pay for shipping from the store to the Japanese address of the deputy service, and then international shipping to you.  Unfortunately, this can get pricey.

I have been using Shopping Mall Japan for my Japanese purchases.  For shop orders, you fill out a special order form telling them exactly what you want (color, size, quantity, link to the item, price), and SMJ orders the items for you.  You have to pay for the items when invoiced, and they charge service fees of about $8 per item, plus shipping to them and then to you.  Needless to say, this adds up fast.

I also recently signed up for Tenso, another deputy service.  I'm not sure if Tenso is cheaper or not, as my first order isn't complete yet.  Tenso differs from SMJ in that when you sign up, you are given your own Japanese address (the Tenso warehouse with your own ID number) that you can then use to place orders on your own.  Service fees are 10% of your total cost, plus any domestic shipping to Tenso, plus EMS international shipping.  I feel like it's possible for a percentage fee to be cheaper sometimes than the flat rate multiplier that SMJ uses.  If your order contains many items but isn't that pricey, you probably come out on top using Tenso.  I'll post again once I receive my Tenso order and do a proper review of both services.

What did I buy this time?  You'll have to wait and see...

Hopefully I'll have time to share some of my own coordinates soon!

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